How Big an Influence Can an Internet Celebrity Have?
Recently, Tamdrin, a 20-year-old Tibetan herdsman from Litang County, Garze Tibetan Autonomous Prefecture, Sichuan Province in southwest China, has become a hit online thanks to a 10-second video. Tamdrin smiles sweetly in the video. The video has gone viral, garnering over 2.7 million likes and 135,000 comments within days, most of which show fondness for his rugged style.
After shooting to fame overnight, Tamdrin was invited by his home county Litang to become a tourism ambassador, and made a commercial to promote local tourism. In the video, he is dressed in his traditional Tibetan costume, rides a white horse, and stands against a background of snow-capped mountains and yellow meadows, which triggered another round of following on the Internet. Soon, many other local areas claimed him as their own and a war of sorts has broken out among them over this new Internet
