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    Cultural reach

    Dec 10, 2020 3 minutes

    ar more than a means of transportation, a car is an expression of identity and a lifestyle choice. Accordingly, the contemporary car manufacturer needs to take a holistic approach to conception and design. With its vision of ‘progress for humanity’, Hyundai Motor goes as far as seeking to shape values and inspire innovation; it aspires to transcend the realm of technology and enhance our lives. By facilitating cultural experiences, exhibitions and installations, the company hopes

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