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    Social Currency - Building Value With People
    Social Currency - Building Value With People
    Social Currency - Building Value With People
    Ebook111 pages1 hour

    Social Currency - Building Value With People

    By Clinton Combs

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    About this ebook

    SOCIAL CURRENCY (Building Value with People). It can’t be stopped. It can make you and it can break you. It can move mountains and spread across continents. It can buy happiness and become your nightmare without spending a dime. It’s not the root of all evil and is always passed along. Its worth can’t be compared to any dollar and its weight surpasses that of gold. Man created it and we can all gain from it. It never sleeps and its direction is up to you.
    LanguageEnglish
    PublisherLulu.com
    Release dateNov 30, 2015
    ISBN9781329725386
    Social Currency - Building Value With People

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      Book preview

      Social Currency - Building Value With People - Clinton Combs

      Social Currency - Building Value With People

      SOCIAL CURRENCY

      Building Value with People

      By

      Clinton Combs

      Copyright © 2015 by Clinton Combs

      All rights reserved.  This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal

      First Printing:2015

      ISBN:  978-1-329-72538-6

      Published in the United States of America by

      www.lulu.com

      Clinton Combs

      P.O. Box 10786

      Reno, Nevada 89510

      Cover design by:  Clinton Combs

      Dedicated to those who strive to be successful, understanding you get places in life by putting one foot in front of the other, learning new things along with way, and making it possible to achieve their dreams

      Table of Contents

      SOCIAL CURRENCY Building Value with People

      Copyright © 2015 by Clinton Combs

      PREFACE

      CHAPTER 1

      Making Friends

      CHAPTER 2

      How to Give a Compliment

      CHAPTER 3

      Following Causes

      CHAPTER 4

      Sponsoring

      CHAPTER 5

      Listening to Customers

      CHAPTER 6

      Pictures Say A Thousand Words

      CHAPTER 7

      Building Trust

      CHAPTER 8

      Trendsetting

      CHAPTER 9

      Testimonials

      CHAPTER 10

      Selling Benefits

      CHAPTER 11

      Psychographic Marketing

      CHAPTER 12

      Vocabulary and Punctuation

      CHAPTER 13

      Hiring Employees

      CHAPTER 14

      Supporting Competition

      CHAPTER 15

      Dedications

      CHAPTER 16

      Personalities

      CHAPTER 17

      Language Barriers

      CHAPTER 18

      Opposite Sex

      CHAPTER 19

      Popularity

      CHAPTER 20

      Diversified Advertising

      CHAPTER 21

      Tell Your Story

      CHAPTER 22

      Pay It Forward

      PREFACE

      This book is about Social Currency and what Social Currency can do for your business.  You may ask What is Social Currency?  Social Currency is the value of popularity, having friends, followers, and likes.  With a little innovation, the possibilities are endless, because all of us, including you, live in a world built around social networking.

      You see it every day whether you want to or not.  Think about the last time you went to Starbuck’s.  What lead you to your daily Double Caramel Latte?  It wasn’t an epiphany or a dream that you had.  It was something that you heard from somebody; something you had seen.  It could have been a commercial, a friend in passing, either way, somehow some way Social Currency prevailed.  You didn’t ask for it; it prevailed on its own, because people, in general, endorse things that they like and if they say something good, odds are you want to find out for yourself.  The endorsement turns into a promotion that’s passed along unconsciously from one person to another, turning the wheel of profitability, padding somebody’s pockets along the way.

      The best business partners companies like Starbuck’s ever had were you.  You told somebody what you liked, you were the one that shared.  Sure, Starbuck’s made, and still makes, a fantastic cup of coffee, but they didn’t get to where they are today without you.  Your word of mouth made the company into what it is today.  You brought the value.

      Now, if you were asked what a company like Starbuck’s was worth, you would probably say ‘billions.  Starbuck’s is a brand recognized worldwide; recognized because of you.  Your word of mouth built the business for them; free customers with a simple like" with absolutely no acquisition cost per customer.  You, yourself, sent the traffic that’s profitable.

      With that being said, you are valuable beyond your wildest dreams.  Not everybody has your friends; everybody isn’t as popular as you are; everybody is liked differently.  That opens the door to target marketing, advertising, and branding.  The possibilities are endless. 

      Have you ever thought about what makes something valuable?  Most people say being rare, one of a kind/custom you are able to be all of the above because not everybody knows what you know; everybody doesn’t think the way you think; everybody sees things differently.  Society in general is full of individuals, every one of them opinionated.  When you are able to get the opinion of others, you are able to make things to their liking, say things that speak on interest, make them tick, grab their attention.  Making them a prospect. 

      What are prospects?  Prospects are potential clients, customers, potential money in the bank.  Each prospect opens the door to Social Currency.  So, are you ready to turn a quick buck?  Do you like free stuff?  If so, pay close attention and don’t forget to tell a friend.  You are about to learn the power of Social Currency.

      CHAPTER 1

      Making Friends

      It’s no amazing revelation to say that the first step to making friends is to introduce yourself to others.  A simple Hi can get the attention of somebody else.

      So, the first thing you must do is introduce yourself.  Good news for all of you that are shy, this is a social networking world.  With that being said you need absolutely no physical contact with anyone.  It can be done online.  Odds are, you have already made a friend or two online whether realize it or not.  Every time somebody notices you, gives you acknowledgment, or a compliment, you are on your way to making a friend.

      Now, lose all the doubt in your mind, go with your heart, and think about your dog or your cat.  What is appealing to you about your animal?  Can he or she do something other animals cannot?  Is there something he or she does that you can relate to?  Do you guys have something in common?  Is there something about a physical appearance that draws you in?

      Something about your animal caught your attention.  Wherever your pet came from, you chose your pet; your pet didn’t choose you.  If you got your animal from the pound, the pet store, or a rescue, you were looking for a friend, perhaps?  At that critical point, do you remember what you said to that pet?

      Here are some examples of things you might have said:

      You’re so cute! or Look how smart you are.

      Can you do this? or You want to go home with me?

      Do you see what you did?  You befriended an animal.  You did so by being friendly.  As long as your befriending wasn’t something out of when animals attack, you did good.  Nobody knows for sure how somebody or something is going to respond until you do so yourself.  You have to put yourself out there.

      People, in general, like compliments.  They like to be asked questions.  They want to be your friend.  Every acknowledgment is a sense of notoriety.  If there were

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