Keeping it real

The ingredient label is the most important label on any product. That’s where you’ll find the truth about what’s inside. However, the food industry knows most people don’t read ingredient labels and instead are looking at the front of the packaging to see what they’re buying.

Here are some common misleading labels you’ll find on food products and what these labels truly mean:

“All-Natural,” “100% Natural” or “Natural”

There’s no clear definition for what natural means on a label, so there is room for interpretation by food companies. This wording indicates that the product doesn’t contain added However, this label absolutely does not mean that a product is organic, non-GMO, pesticide-free, preservative-free, humane or made with real food. Many products say they are “100% Natural,”even though they are full of unnecessary ingredients.