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The Intuitive Farmer: Inspiring Management Success
Unavailable
The Intuitive Farmer: Inspiring Management Success
Unavailable
The Intuitive Farmer: Inspiring Management Success
Ebook327 pages3 hours

The Intuitive Farmer: Inspiring Management Success

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Successful farm management is based upon excellent decision making by the farm owner. In practice, most decisions are made intuitively rather than the result of careful data collection and analysis, or analyzing others' views and associated factors. Thus, the farmer's intuitive decisions have a major impact on the business practices, efficiency, profitability, and success of the farm. In the form of a character-driven novel, this book guides the reader through a series of lessons for farmers to improve their intuitive decision making. The story follows Ben, a New Zealand farmer, as an important member of a discussion group. The experimental program is set up by a management researcher, Tom, to explore the best way to improve farmers' intuition. The farmer group has different characters in different situations, each one of which leads to interesting dilemmas and lessons. Each chapter addresses a different issue affecting farmers, such as risk management, benchmarking, budgeting and planning, negotiation skills, active listening, and farm ownership. By the end of the novel, the reader will have absorbed important farm management principles and practices through the activities and findings of the group. The Intuitive Farmer follows on from successful business management books, such as The Goal, which communicate business ideas and strategies in novel form. This is the first such book applied to agricultural management practices, providing a dependable source for farmers, agricultural and farm management students, and people involved in agriculture industries. [Subject: Agriculture, Business, Adult Fiction]
LanguageEnglish
Publisher5m Publishing
Release dateJan 13, 2016
ISBN9781789180299
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The Intuitive Farmer: Inspiring Management Success
Author

Peter L Nuthall

Peter L. Nuthall has spent many years teaching and researching aspects of farm management. In addition he has developed and managed a team involved in producing and supporting computer aided management systems used by large numbers of farmers. While most of his time has been at Lincoln University in Canterbury, New Zealand, he has also researched and/or taught at the University of Queensland, Purdue University (Indiana), the University of Kent, and the University of Edinburgh. He has also worked for the UK Meat Marketing Board while based at the University of Nottingham (Sutton Bonnington). Many institutions involved in researching and teaching farm management have been visited to gather ideas in both the developed and developing world. He also has experience of agriculture in a diverse range of situations including Russia, India, Fiji, Australia, NZ, USA and the UK. Nuthall has published widely in scientific journals throughout the world, and in monographs as well as having many research results taken up by the popular farming press.

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