IS IT POSSIBLE FOR LEADERS TO PLAN FOR 100-YEAR EVENTS?
Oct 28, 2020
4 minutes
DWAYNE ALEXANDER is the global practice leader at Alexander PR.
Covid is frequently characterised as a once-in-a-century event, because the last pandemic to spread quickly to seemingly every corner of earth was the influenza outbreak at the end of World War I.
Undoubtedly, this is the first health-related crisis in 100 years to instantaneously affect economies and business operations, tossing the best-laid plans into the air and forcing prime ministers and CEOs alike to consider how best to protect people and organisations in the face of an invisible tyrant.
So, is it possible to plan ahead for something so momentous, which seemed somehow inconceivable before it happened? Well, yes and
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