The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
By Beverly Macy and Teri Thompson
()
About this ebook
"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA
"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."
—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."
—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"
—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."
—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
- The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti
- Orange County Transportation Authority engaged citizens to participate in transportation planning and use
- DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time
- EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models
Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
Related to The Power of Real-Time Social Media Marketing
Related ebooks
Social Media Marketing Mastery 2020: The Ultimate Blueprint to Make Money Online With Facebook, Instagram, Tik Tok and Twitter Rating: 0 out of 5 stars0 ratingsSocial Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Rating: 3 out of 5 stars3/5The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Rating: 1 out of 5 stars1/5Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands Rating: 0 out of 5 stars0 ratingsUltimate Guide to Social Media Marketing Rating: 5 out of 5 stars5/5The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand Rating: 0 out of 5 stars0 ratingsEngagement Marketing: How Small Business Wins in a Socially Connected World Rating: 4 out of 5 stars4/5The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratingsThe Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 0 out of 5 stars0 ratingsSocial Media Marketing and Blogging for Profit Rating: 0 out of 5 stars0 ratingsThe Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment Rating: 0 out of 5 stars0 ratingsMastering Story, Community and Influence: How to Use Social Media to Become a Socialeader Rating: 4 out of 5 stars4/5Social Media Overview: Strategies for Small Business Rating: 0 out of 5 stars0 ratingsIntro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition Rating: 0 out of 5 stars0 ratingsWinfluence: Reframing Influencer Marketing to Ignite Your Brand Rating: 0 out of 5 stars0 ratingsSocial Media Marketing Strategies: A Marketing Blueprint to Monetize your Followers on Social Media Rating: 5 out of 5 stars5/5Making Business Of Social Media Rating: 0 out of 5 stars0 ratingsYour Career Marketing Plan Rating: 0 out of 5 stars0 ratingsIntro to Www Marketing Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Social Media: Guaranteed Strategies to Mastering & Dominating any Platform for your Brand Rating: 0 out of 5 stars0 ratings
E-Commerce For You
Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5A Beginner's Guide To Day Trading Online 2nd Edition Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5How I Made My First $1000 on Etsy (With No Social Media Following and No Money to Spend on Advertising Rating: 5 out of 5 stars5/5The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! Rating: 4 out of 5 stars4/5Digital Product Blueprint - Step By Step Guide To Create And Sell Profitable Digital Products Online Rating: 4 out of 5 stars4/5How To Create & Sell Digital Products Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Passive Income: Step By Step Guide On How To Create Passive Income And Live Your Dreams (Make Money Online) Rating: 5 out of 5 stars5/5Tube Ritual: Jumpstart Your Journey to 5000 YouTube Subscribers Rating: 0 out of 5 stars0 ratingsBitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 4 out of 5 stars4/5
Reviews for The Power of Real-Time Social Media Marketing
0 ratings0 reviews