A Few Percent More Series

This book has been a top-ten business book in Sweden for more than ten years. Now it"s available in English! "How did you...?" Is a question Ingemar Fredriksson has heard many times since he first reversed negative trends at a company threatened with closure, turning years of red ink into growth that averaged 25% annually for five years, with profitability hitting 26% at its best! Mr. Fredriksson asserts this involves getting "a few percent more" from several parts of operations, and in his book series by the same name he offers concrete ideas about how to go about doing this. Trouble with staff attitudes and commitment? Addresses the art of motivating the entire organization to pull together in the same direction. And it covers what"s needed to get your employees to perform better and increase their commitment. This book, his first, was appointed as one of the best business books by the magazine Chef (The Manager) when published and has since it was published appeared on the top-ten lists for business books for more than ten years in Sweden. Ingemar Fredriksson has long-standing experience in management, business development and marketing. He has worked in both family-owned businesses and large international groups, including senior group management, board member and chairman for almost thirty years. Mr Fredriksson have also been appointed as public investigator on how to increase usage of IT in SMEs and as board member of Swedish Airport and Air Navigation Services (LFV) by the Swedish government. Other board assignments include Chairman of Miss Sweden and several private owned companies in various industries as well as vice Chairman of Företagarna, Swedens largest organization for privately owned business representing 70000 companies. In recent years he has successfully handled growth and increased profitability in both established companies and start ups in MedTech, fashion, tourism, manufacturing, inclusion services and other industries. He is currently chairman of Fnatic Gear, owned by one of the most successful epsorts teams in the world and also holds several other board positions in various industries alongside with being founder of the website freefortourists.com. So far he has published four business books, which have all appeared on the top list in their category and they have all received positive reviews in Swedish media. The following books are about profitability development, Chinese tourists (the larges group of tourists since 2012) and product storytelling. All of his books have been praised by both media and readers for being straightforward and containing simple advice on how to implement changes rather than being academic. He adds to his own experiences those of others from his years as consultant and active in different companies as CEO, chairman and board member so he can provide a rich flora of examples to share with you. Each book contains concrete tools and models, including what he has developed himself and found through research, which he presents, in a way enabling readers to easily apply them to their own operations.

“Profitability development” could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of profitability can be utilized to increase the profitability in a company. The primary advantage of the model introduced is its simplicity, making it easy to involve everyone in the company when using it. This is important since the author has a profound conviction, based on decades in management, that the most important factor for creating success is to involve your entire staff. To do so, you need to be able to discuss complicated economic terminology (like leverage, NPV, WACC etc.) in a simple way. The book provides that simplicity and it contains plenty of practical, real life examples of how significantly increased profitability can be achieved with simple measures. This is explained with reference to different industries where the model has been used. In today’s business with global competition, it is high time for a new profession, “profitability developers”, to replace business developers. This book offers all the tools necessary to succeed in that profession.     INGEMAR FREDRIKSSON has 30+ years’ experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back, he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years.  

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need.Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.