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  • Palm Beach Illustrated

    Spiked to THRILL Hard seltzer’s popularity shows no sign of FIZZING OUT

    Jun 23, 2020 2 minutes
    By Mark Spivak

    Traditionally, beverage trends started when a bunch of executives put their heads together, decided what would be the next hot thing, and then invested enough in advertising and promotion to make it happen. The wine industry repeatedly wreaked havoc with that model, spawning consumer-led trends that ran counter to product supply.

    Hard seltzer,

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