Summary of Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
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About Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
The bestseller Start With Why shows us how the world's greatest leaders have been able to have such powerful and widespread influence. These leaders have one thing in common, and one thing that distinguishes them from everyone else. That one thing is the way they think about their purpose and how they communicate that purpose. Sinek calls this framework The Golden Circle. It is how powerful organizations are built and movements begun, and it all starts with Why.
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Summary and Analysis of
Start With Why by Simon Sinek
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Table of Contents
An Introduction to Start With Why
About Simon Sinek
Key Takeaway 1: Don’t let logic overtake your gut
Key Takeaway 2: Inspire, Don’t Manipulate
Inspiration versus manipulation
Companies that inspire
Companies that manipulate
What it takes to inspire
Key Takeaway 3: Communicate Your Why, Then Your How, Then Your What
The Golden Circle
Why
How
What
How the Golden Circle works
Key Takeaway 4: Being Influential Requires Speaking to the Limbic Brain
Humans’ drive to belong
How messages of Why
drive behavior
Key Takeaway 5: Find Your Why By Looking Backwards
When to define your Why
Where to look to find your Why
Key Takeaway 6: Live Your Why
Walk the Talk
Apple: A company that lives its