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    Day 1: A Practical Guide to Launching Your New Business
    Day 1: A Practical Guide to Launching Your New Business
    Day 1: A Practical Guide to Launching Your New Business
    Ebook119 pages1 hour

    Day 1: A Practical Guide to Launching Your New Business

    By Megan Brame

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    About this ebook

    What if you could create the business you've always wanted? A business that brings you success, gives you the income that lets you support your family, and opens up the life you're ready to have?

     

    Sounds great, right? The problem is, you have no idea how to do it.

     

    Day 1 is made for you! In it, Megan covers the steps you'll take to make your dream a reality and launch your successful business. Day 1 includes actionable tips and stories from Megan's own life as an award-winning entrepreneur who learned (sometimes the hard way) what it takes to make a successful business come to life.

    LanguageEnglish
    PublisherMegan Brame
    Release dateApr 27, 2020
    ISBN9781393898498
    Day 1: A Practical Guide to Launching Your New Business

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      Book preview

      Day 1 - Megan Brame

      Preface

      How to Use This Book

      Intro - So You Want to Be an Entrepreneur?

      Chapter 1: Handling Objections

      How to Handle Outside Objections

      How to Handle Tough Questions

      Handling Internal Objections

      How to Break Away from Imposter Syndrome

      Chapter 2: Don’t Build Someone Else’s Empire

      Chapter 3: Establishing Your Plan

      Chapter 4: Do the Scary Stuff and Validate Your Idea

      Chapter 5: The Nitty (and Rarely Gritty) Details

      Chapter 6: Become a Friempetitor 

      Chapter 7: Mastery Vs. Perfection

      The rundown on what a Minimum Viable Product really is

      MVPs are your MVP

      Now What About Mastery?

      How to Achieve Mastery in Your Field

      Chapter 8: One Hour a Day

      What One Hour a Day Does for You and Your Business

      How to Create a Consistent Effort Towards a Goal

      How to Spend Your Hour a Day

      Chapter 9: Dodge, Dip, Duck, Dive, and Dodge

      What Happens When It Doesn’t Go According to Plan (Potholes)

      What Happens When A Roadblock Completely Stops You in Your Tracks

      Your Emergency First Aid Kit

      Chapter 10: Stay the Course and Keep Your Focus

      How to Get Past Shiny Object Syndrome (SOS)

      Chapter 11: Bad Days and Burn Outs

      Bad Business Days Happen to Everyone

      When Bad Days Become More Than a Little Bit of a Bummer

      Chapter 12: The Death Card

      How to Move Past a Serious Failure

      Chapter 13: What to Do Next

      What you’re going to do next:

      Love and Thanks

      About the Author

      Preface

      Iwanted to start this off with the date of my Day 1, but I had no idea when that was. 

      I think I’ve always been entrepreneurial. I had lemonade stands, sold Girl Scout cookies, came up with ideas...but I was never the kid hustling in school. You know those stories: this entrepreneur was buying bags of chips for .50 and selling them for $1 to kids in their high school. That wasn’t me AT ALL (hello, anxiety).

      I was a One Day-er in my teens and throughout college, thinking that it would be cool to have my own business as my main source of income, but I wouldn’t dare to try.

      And then I graduated and got hit with the cold, hard reality of the job marketplace. I came to realize very quickly that oh, a degree in Social Sciences wasn’t going to put me in line for a 6 figure job (or any job, sigh) right off the bat. I learned that a traditional career wasn’t where I was comfortable, nor was a path where I would find long term success. 

      After the Great Recession in the late aughts, many of us realized that we needed to work out multiple ways to support ourselves and our families, and I think this is especially true for Millennials and Gen Z’ers. We’ve had to learn, maybe a little cruelly, that the world is unkind and untenable to those who were sold the idea of job security, homeownership, and easy self-sufficiency.

      What’s truly bewildering is that many of us were branded as lazy when we struggled to find our place or entitled when we wanted to have a little luxury to keep us going. Millennials helped to create the Hustle Culture movement, where we tried to show that it wasn’t malaise, or apathy, or lack of work, but instead was an overdrive of working anywhere and everywhere we could just to get by. Those of us who didn’t buy into that world or felt intimidated by it retreated inside our own worlds like a turtle in its shell, afraid to branch out and give it a go.

      That’s not to say I haven’t tried to make it work the way I was supposed to. I’ve been the head of Marketing departments for a few companies, and while the money was nice, it always felt a little like I wasn’t fitting into this world with its office politics and ego coddling.

      Try as I might, the thought of doing the same job in the same office for the next 45 years gave me cold sweats. I spent months in therapy, trying to find a way to navigate this world and feel less depressed or overwhelmed by what I subconsciously knew was the wrong fit for me. I took pills to mitigate my anxiety and drank multiple glasses of wine every night to combat my emotions and prepare me for the next day. I spent a lot of money on things I didn’t need so that I could justify why I was staying in the corporate world. None of it worked.

      By the end, it was too late to pretend any of this was going to keep me complacent and numb to what I inherently knew was the wrong thing for me. I hated the slog so much that at my last day job, I would drive in every morning asking the Universe to make them fire me because I was too afraid to let go of the money and benefits (the so-called Golden Handcuffs). Thankfully during a bitterly cold day in March, my wish was granted, and I was brought into an office and told I was being let go.

      I tell you that if it hadn’t been icy out, I would’ve skipped out of the building all the way to my car, I was so happy. Just one week later, I sat down in First Class on a plane heading towards California and my very first speaking gig. 

      While I tried to fight it, I knew where I was meant to be early on even though, maybe like you, I tried to find ways to be a traditional employee. However, I’ve gained enough experience to understand that my life, for better or worse, is meant to be carved out of my own making. At times it can be difficult and painful, and I’ve made sacrifices in the startup phase, but now my fate is in my control and mine alone.

      Thanks to this insatiable drive inside of me, I’ve seen my name in the New York Times. I’ve won 5 awards for one of my businesses, beating out ginormous conglomerates. I’ve paid for our house, cars, and vacations in full with cash. I’ve spoken at conferences where I was touted as a Marketing Expert and had the opportunity to coach entrepreneurs who want to connect with their customers but aren’t sure how.

      I can say fully that I am living my dream life and that I want the same for you. I want you to stop being afraid of the what ifs, to stop talking yourself out of following your dreams, and to create the plan that moves you closer to where you know you’re supposed to be. 

      This book contains the steps I followed, sometimes as lessons learned the hard way, in order to evolve into the entrepreneur who got to carve out her own path. This book also includes supplemental guides to reference when your business life stumbles a little, as all of ours do once in a while and the steps you can take to ride it out.

      What this book doesn’t include, though, is a lot of filler. The goal of Day 1 isn’t to overwhelm you with information that will get in the way of your progress; I want this to be your roadmap to success, so I’ve left out a lot of the scenic rest stops if you will.

      Lastly, I wanted this book to be less of a feel-good fluff piece, and more of an actionable guide so that you know exactly (or, pretty close to exact) the steps you’re going to have to take to get your business launched. Of course, some nuances will be relevant to only your niche, so you

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