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    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    Unavailable
    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    Unavailable
    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    Ebook404 pages5 hours

    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

    By Matt Johnson and Prince Ghuman

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?

    You may not be aware of these details, yet they’ve been influencing you all along.

    Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

    With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.

    We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.

    This book will change the way you view not just branding, but yourself, too.

    LanguageEnglish
    PublisherBenBella Books
    Release dateMay 19, 2020
    ISBN9781950665235
    Unavailable
    Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    Author

    Matt Johnson

    Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He is the author of the best-selling consumer psychology book Blindsight, and a regular contributor to major news outlets including Psychology Today, Forbes, and BBC. As the co-founder of the neuromarketing firm Pop Neuro, he also consults with a wide range of brands, including as an expert-in-residence for Nike. He is a Professor of Psychology of Marketing and Hult International Business School, and an instructor at Harvard University's Division of Continuing Education. You can find more about his work and writing at mattjohnsonisme.com.

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