Global and local consumer trends
According to the International Monetary Fund (IMF), economic growth in advanced economies will stabilise at 1,6% in 2020/2021. In emerging economies, growth will increase to 4,4% in 2020 and 4,6% in 2021.
Emerging economies in Africa will continue to grow at relatively high rates. Sub-Saharan Africa (SSA) has the world’s most youthful population, and the rate
