Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
    Unavailable
    Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
    Unavailable
    Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
    Ebook442 pages6 hours

    Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais

    By Scott Francis

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.

    Distributed for the University of Delaware Press

    LanguageEnglish
    PublisherUniversity of Delaware Press
    Release dateApr 10, 2019
    ISBN9781644530085
    Unavailable
    Advertising the Self in Renaissance France: Lemaire, Marot, and Rabelais
    Author

    Scott Francis

    An Adams Media author.

    Read more from Scott Francis

    Related to Advertising the Self in Renaissance France

    Related ebooks

    Modern History For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Intriguing And Diverse

      Jun 16, 2022

      Genius of the Fern Loved Gully Amy Hale Strange Attractor Press 2020 Pb, 336pp, £20, ISBN 9781907222863 Ithell Colquhoun’s star is in the ascendant. Born in India in 1906, she lived a life amongst the Surrealists in the Thirties and early Forties, ha

      9 min read

    • Article

      Books

      Nov 21, 2021

      by Bryan Walpert Mākaro Press — $35 It needs to be made clear that this is a science fiction novel, specifically of the time travel variety. It takes place in three alternating narrative streams, one of which is told in reverse, so that the couple wh

      7 min read

    • Article

      The Deep Humanity Of Books

      Jul 27, 2023

      The Deep Humanity Of Books
      4 min read

    • Article

      On Nature Writing in a Filthy World

      Aug 15, 2018

      1. For the burgeoning fields of environmental humanities, it has long since become a commonplace notion that there isn’t really any such thing as “nature” or “wilderness”: both words used to connote real places—pristine and untouched places—but with

      11 min read

    • Article

      The Big Idea: Could The Greatest Works Of Literature Be Undiscovered?

      May 30, 2022

      When the great library at Alexandria went up in flames, it is said that the books took six months to burn. We can’t know if this is true. Exactly how the library met its end, and whether it even existed, have been subjects of speculation for more tha

      4 min read

    • Article

      The Humanity Of Horace

      Nov 30, 2023

      IF I TOLD YOU THAT A COLLECTION OF POEMS written 2,000 years ago was sent by his wife to a man serving in the trenches of the First World War, and he replied to her that he was devoting five minutes a day amid the fighting to reading them, you might

      6 min read

    • Article

      Write What You Know? Identity Politics and Fiction

      Oct 11, 2017

      If it weren’t so illustrative of the loaded identitarian schism at the heart of leftist politics, it would make for the perfect right-wing conspiracy: not only have well-meaning liberals become too PC, they are now roundly dismissed as blinkered by t

      14 min read

    • Article

      A Poet’s Craft

      Jan 1, 2020

      To begin with a definition: A poem is a text structurally constrained by the repetition of any language element(s). The continuum of poetic constraint is extensive, stretching from operations that a reader will find completely imperceptible to overwh

      9 min read

    • Article

      Ode To The Library Museum

      Jul 24, 2018

      Ode To The Library Museum
      6 min read

    • Article

      Five Non-Fiction Books for Writers in an Emergency

      Jul 14, 2017

      I read non-fiction books that I thought might indirectly tell me something about fiction, even though they were really about something else. The post Five Non-Fiction Books for Writers in an Emergency appeared first on The Millions.

      5 min read

    • Article

      Binding The Ghost: On The Physicality Of Literature

      Jan 11, 2019

      The spirit is strong, but so is the flesh; books can never be separated from the circumstances of those bodies that house their souls. The post Binding the Ghost: On the Physicality of Literature appeared first on The Millions.

      10 min read

    • Article

      Time Makes Ruins Of Us All

      Sep 20, 2023

      Time Makes Ruins Of Us All
      6 min read

    • Article

      From The Trojan War To Conflict In Ukraine

      Nov 30, 2023

      THE YEAR 2023 HAS BEENrich in works composed in tempore belli. The most impressive is Conflict: The Evolution of Warfare from 1945 to Ukraine (William Collins, £26) by General David Petraeus and the historian Andrew Roberts. This is an ambitious and

      6 min read

    • Article

      Welcome

      Aug 7, 2019

      Who are you? What is this magazine about? Why would I want to spend some of my valuable time and money reading it? We are people like you, passionate about life, the arts and ideas that make a difference; we like the playful and thoughtful interactio

      4 min read

    • Article

      A Year in Reading: Matt Seidel

      Dec 9, 2017

      I tend to buy used books in bunches, which means the haul from some expeditions stays buried for weeks, months, years even. For this entry, I highlight three finds that, breaking custom, I bought and read almost immediately this year: Hugo Charteris’

      6 min read

    • Article

      Going Dutch

      Dec 8, 2021

      THIS work covers a period neatly book-ended by two sea journeys: those of Matilda, William the Conqueror’s Flemish-speaking wife, and the Dutch William of Orange in 1688. Between the two dates, the fortunes of Anglo-Dutch literary relations, like tho

      5 min read

    • Article

      The Birth Of The Semicolon

      Aug 1, 2019

      The Birth Of The Semicolon
      4 min read

    • Article

      Teach What You Love

      Sep 1, 2020

      Teach What You Love
      17 min read

    Reviews for Advertising the Self in Renaissance France

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words