HIGHLIGHTS FROM IFA 2019: SAMSUNG

Samsung, even more so than Sony, has products for every corner of the home, every aspect of your life, and Benjamin Braun, Samsung’s European Marketing Officer, thinks they’re all brilliant. It’s his favourite phrase. “You know how you put the laundry on and then find one sock you missed?” he asked the crowd crammed into the press conference at IFA 2019, though many of them were influencer types who looked as if they wouldn’t be seen dead wearing anything so old-fashioned as a sock. “Our washing machine has a hatch you can open to drop it in later. It’s brilliant!”

Samsung is a mere no. 2 in the world for washing machines, according to Mr Braun, but it’s no.1 for televisions, it’s no.1 for phones, it’s “aiming for