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    Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
    Unavailable
    Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
    Unavailable
    Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business
    Ebook253 pages3 hours

    Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

    By Ujwal Arkalgud and Jason Partridge

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they’ve unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.
    LanguageEnglish
    PublisherLulu Publishing Services
    Release dateMar 1, 2020
    ISBN9781684716470
    Unavailable
    Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

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