The Virtual Ticket: How to Host Private Live Streams & Virtual Events
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About this ebook
The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways.If you want to sell virtual access to online experiences, this is the book for you.
Paul Richards
Paul Richards was born in Brisbane and taught by an education system that ignored the Aboriginal and Torres Strait Islander history of Queensland.As a law student, he wrote and directed in radical amateur theatre, which led to a chance meeting in 1968 with a powerful Nunukul family who educated him in that hidden history of Queensland.Their revelations of the appalling treatment of Indigenous people caused him to engage in a career spanning half a century in the pursuit of their civil rights and land rights. Initially, he assisted the Brisbane Tribal Council, black theatre and the Black Panther Party. That led to an involvement in the foundation of the Aboriginal Legal Service in 1972.In the following years he provided legal advice and representation to Indigenous people throughout Queensland in many aspects of the legal system. The later years of his career involved the pursuit of native title rights, which gave some recognition and rights to the First Nations of Queensland.Retiring in 2015, he then began recording these significant stories of his experience in those battles.
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