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    SEO 101: Learn the Basics of Search Engine Optimization
    SEO 101: Learn the Basics of Search Engine Optimization
    SEO 101: Learn the Basics of Search Engine Optimization
    Ebook41 pages35 minutes

    SEO 101: Learn the Basics of Search Engine Optimization

    By BlogTec

    4.5/5

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    About this ebook

    In this SEO book about the Basics of SEO 2020 you will:
    • Learn how Google ranks websites and how to improve your rankings.
    • Learn skills you can use as a freelancer, digital nomad or business owner.
    • Start to build your digital marketing career with this easy to follow SEO course.

    This SEO Ebook Includes:

    1 - What the Heck Is SEO?
    • You’ll learn what SEO actually is and what the different parts of SEO are.

    2 - Why Is SEO Important?
    • Understand why SEO is important and why businesses, either if they are big or small, should invest in the optimization of their websites.
    • Learn about the four big advantages of search engine optimization.

    3 - What You Need To Know About Search Engines
    • Before trying to understand how to influence a website’s rankings in search engines, it makes sense to understand what a search engine actually is.
    • Next to what a search engines is, you’ll also get an overview how they work. We will talk about the ranking factors more detailed later.
    • To really understand the ranking factors of Google and its competitors you need to know about the purpose of search engines.

    4 - The Most Important Ranking Factors
    • There are hundreds of ranking factors that search engines use to decide which page ranks on top. The algorithms are changing all the time and Google & Co update their ranking factors and their specific importance a few times a day.
    • That’s why you’ll learn about the most important and long-lasting ranking factors.

    5 - Technical SEO
    • As a website is super technical there are many things you need to be aware of. If a website isn’t in a good technical condition, users will face many issues and have a bad user experience, which will hurt its rankings. This chapter deals with the characteristics of a technically optimized website.
    • You’ll also understand the differences between Technical SEO and On-Page SEO.

    6 - Off-Page SEO
    • You heard about backlinks before but you’re not sure what they are? This chapter got you covered!
    • When it comes to ranking trillions of pages for a specific search query, it’s clear that a big magazine should rank before a small blog that your best friend just started a few days ago, right? Learn how backlinks help search engines with this!
    • In the area of link building it’s important to understand that a backlink is not just a backlink and that backlinks can be totally different in their quality. This chapter teaches about the factors you have to keep in mind when you’re building links.
    • Learn about what factors make a valuable link and learn about bad links.

    7 - On-Page SEO & Content Planning
    • The goal of planning content is to develop a result bringing content strategy. It’s necessary to find out what people are looking for and to make sure you create content people are actually looking for.
    • For preparing a results-driven content strategy it’s important to do keyword research, as you don’t want to just guess what people want to see.
    • In this chapter you’ll learn about the importance of keyword research and what factors make a good keyword.

    8 - The Importance of Content
    • Until now you've learned a lot about the basics of SEO
    • This chapter will help you to understand why content is such an important part in search engine optimization.
    LanguageEnglish
    PublisherBrandt Media Solutions
    Release dateMar 18, 2020
    ISBN9788835387572
    SEO 101: Learn the Basics of Search Engine Optimization

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    Reviews for SEO 101

    4.5/5

    21 ratings3 reviews

    What did you think?

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    Review must be at least 10 words

    • 3/5
      It is a basic one, Offpage and on-page SEO need to be more depth covered. Overall a great quick way to look into the SEO. Thanks to BlogTec
    • 5/5
      To tell you exactly what you are looking for in this review, this E-book says many factors that contribute to successful SEO especially google ranking. Go for your cup, have sip mine.
    • 4/5
      Well satisfied with topics included in this book. Nice session

    Book preview

    SEO 101 - BlogTec

    Content

    Introduction

    This Ebook was created by BlogTec - an international agency for content & SEO that worked with clients such as Transferwise, Beducated or Chip.de.

    It deals with the basics of SEO - Search Engine Optimization. We will talk about broad topics like what SEO is actually about, why SEO is so important, what the most important ranking factors are and what you can do to convince Google about the quality of a website.

    After you've finished this Ebook you will…

    This Ebook was made for:

    1 - What the Heck Is SEO?

    SEO is the short version of "Search Engine Optimization". It describes the technique of optimizing a website to improve its visibility on Google. The goal is to rank the pages of a website higher on Google, which will result in more website visitors.

    Search engine optimization is only about increasing the organic traffic. That means that all ways of getting traffic except unpaid search results  (incl. Google Ads/PPC) aren't part of SEO.

    It can be split into the three following parts:

    In the rest of this Ebook we will take a look at all of these three parts and what they include.

    2 - Why Is SEO Important?

    Before we start to talk about the different ranking factors and how to improve a website's rankings, it's important to know why SEO is important and why businesses, either if they are big or small, should actually invest in the optimization of their websites.

    There are multiple advantages of optimizing a website. Let's talk about the most important ones.

    More Website Visitors

    The first point is the most obvious and the main reason why businesses invest in SEO. They want to drive more people to their company's website to attract more potential customers.

    More Sales

    To have more website visitors is a cool thing, but in the end it's just a number and doesn't bring anything to a business if it doesn't increase its sales.

    At this point it's important to prepare the right strategy for turning the website visitors into customers. If the optimization of a website leads to more people visiting the product pages of an E-commerce shop,

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