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  • REVOLUTION DIGITAL

    GEOFFROY LEFEBVRE

    Dec 18, 2018 4 minutes
    BY TRACEY LLEWELLYN

    You have officially been CEO at Baume & Mercier for six months. How are you finding it?

    It’s going fast. The first thing I did when I joined was to finalise the product list for SHIH 2019. And, we’ve also had two important launches – the Clifton Baumatic and the Indian. Both were global launches so there was a lot of travelling, a lot of promotion and activation.

    And have you made any changes yet?

    You know every new CEO has to make his own way, but any change has to be for a reason. I’m French, and the French have a very particular connection to Baume & Mercier

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