THE BIGGER PICTURE
As discussed in my recent contributions in this magazine, the wildlife industry is shaped by social, economic and political factors – in other words it is shaped by human needs and wants, at both individual and collective levels, as well as social norms. These factors also evolve and change over time as human tastes and preferences change and societies move in new directions. There are various reasons for such changes to take place, including environmental factors, but in modern society one of the greatest and fastest potential game changers is advances in technology. Smartphones, GPS location services, global networking, big data and biotechnology are revolutionising the way the world
