FAST FORWARD

It’s hard to imagine how our lives will have advanced in 20 years, particularly if you consider what’s possible now that wasn’t two decades ago. When it comes to the realm of beauty, you only need to look at the current rate of development in ingredients, packaging and devices to get excited about the possibilities. We passed the crystal ball to those making an impact at the upper levels of some of New Zealand’s and the world’s biggest beauty companies, to learn which changes are imminent and what else the future may hold.

THIS TIME, IT’S PERSONAL

Laura Simpson, chief marketing officer for Coty Professional Beauty, part of $9-billion global beauty giant Coty, says the future of beauty lies in its ability to embrace individuality and diversity. Change will manifest in the way we consume and think about beauty and the way companies speak to us, with products and campaigns tailored to the individual, right