DREAMS LIKE AIR
Elizabeth and Anna James’ new venture Florence & Fortitude is as much about respecting the past as the future. Named after their great-grandmother, a seamstress in the late 1800s, and the strength of her lineage, the sisters create elevated womenswear in a return to time-honoured, sustainable practices for those who want to put their best foot forward.
Their mother, Linda Ritchie, was Miss New Zealand 1971
