Up Close and Personal: The Author Brand

Selling books is a challenge. Seasoned authors know this and new authors quickly learn it. If a piece is missing from the marketing puzzle, successful sales can be difficult to achieve. What many writers overlook is that people buy from people, not from book covers, titles, or descriptions. So it is important to be able to articulate who you are and express your personal brand.

Some authors create an image to hide behind. Others never stop to consider how readers see them. After all, most authors aren’t celebrities. Their focus is writing.

Authors need to devise a personal brand to accompany their publishing and book brand. This builds a closer rapport with readers. Many thriving businesspeople know the importance of an effective marketing strategy, but