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  • Harper's Bazaar India

    THE BIG TEN

    Nov 06, 2019 2 minutes

    It was August 2018 and at Lakmé Fashion Week in Mumbai, Good Earth showed their first-ever clothing collection celebrating the craft of gota-patti embellishment, native to Rajashtan. To many who attended, this was Good Earth—purveyors of dining, décor, and home products—claiming their piece of the retail pie in the handcrafted apparel segment: From lifestyle to fashion, what could be more logical?

    What most of them didn’t

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