Inc.

The Breakout

almost six years after its founding, Austin-based Yeti Coolers was hitting its stride. The maker of high-end coolers for the hook-and-bullet set had grown to 20 employees and finished the previous year with $29 million in sales, which would earn the company its third consecutive appearance on the Inc. 5000. Roy and Ryan Seiders, the co-founders, had faith in the company they’d bootstrapped, but

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