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    Summary of “Buyology” by Martin Lindstrom
    Unavailable
    Summary of “Buyology” by Martin Lindstrom
    Unavailable
    Summary of “Buyology” by Martin Lindstrom
    Ebook39 pages28 minutes

    Summary of “Buyology” by Martin Lindstrom

    By Quick Read

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    About this ebook

    QuickRead presents a summary of "Buyology" by Martin Lindstrom:

     

    Discover the truth and lies about why we buy.

     

    Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you're like most people, you can likely admit that your purchase was a gut-level decision you probably can't explain. So what motivated you to buy it? Throughout Buyology, you'll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You'll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn't actually sell and antismoking ads make smokers want to smoke even more. So if you're looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever. 

     

    DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at hello@quickread.com.

    LanguageEnglish
    PublisherQuickRead
    Release dateFeb 18, 2020
    ISBN9781393456957
    Unavailable
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