Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Engaged: Designing for Behavior Change
    Unavailable
    Engaged: Designing for Behavior Change
    Unavailable
    Engaged: Designing for Behavior Change
    Ebook594 pages7 hours

    Engaged: Designing for Behavior Change

    By Amy Bucher and Jeff Kreisler

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

    LanguageEnglish
    PublisherRosenfeld Media
    Release dateMar 3, 2020
    ISBN9781933820415
    Unavailable
    Engaged: Designing for Behavior Change
    Author

    Amy Bucher

    Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose–driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well–being. This involves planning and conducting research and translating insights into strategy and requirements for products and end–to–end experiences spanning digital and real–world components. Previously, Amy worked on behavior change products in–house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.

    Related to Engaged

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Questions for Tim Brown, CEO, IDEO

      Jan 1, 2018

      You have said that, at its best, design creates relationships between people and technologies. Please explain. When I use the term ‘technologies’, I mean anything that is constructed by human beings — whether it’s an iPod, an automobile, a rapid tran

      8 min read

    • Article

      Leading With Empathy

      Sep 1, 2020

      When some people hear the word empathy being used in a business context, they think ‘What does that have to do with business?’ How do you respond to that mindset? I would argue that empathy has everything to do with business. If you accept that innov

      6 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      Design Thinking: Mastering the Tensions

      Jan 1, 2019

      INNOVATION AND DESIGN have been part of my life for decades. As a former innovation manager in the packaged goods industry, I worked closely with creative people to design products, packaging, communications and services; and as a professor at the Ro

      5 min read

    • Article

      Design Debate

      Oct 16, 2019

      The idea of an operational process, without a philosophy or values, without a specific stance on how to look at the world, is highly problematic because every groundbreaking design has a philosophy behind it, good or bad. I’m certainly not at the top

      1 min read

    • Article

      How NOT to Sell Your Idea at Work

      Jun 20, 2022

      “I work for a business strategy firm that encourages input from employees on ways of expanding our menu of services. Every few months we have ‘Pizza and Proposals Day,’ where employees are encouraged to pitch new marketing programs. “After lunch we l

      2 min read

    • Article

      An Emerging Leader's Mindset

      Sep 1, 2019

      You are known as a champion of workplace inclusivity. For anyone who still needs to be convinced, why is it so important? This is something I’ve always been passionate about, even before it was part of my job description. There are two things in part

      6 min read

    • Article

      Design Thinking

      Sep 9, 2021

      Design Thinking
      3 min read

    • Article

      Aim For The New Frontiers Of Work

      Sep 25, 2021

      Aim For The New Frontiers Of Work
      9 min read

    • Article

      Why Tech Designers Should Be Licensed: A Q&A

      Apr 10, 2018

      Technology companies like Facebook, Google, Apple, Amazon and Snap employ some of the most sought-after designers in the world to help them build their products. These designers, using all the tools at their disposal, can wield enormous power, influe

      4 min read

    • Article

      Q&A

      Jan 1, 2023

      In the innovation process, why is it so important for innovators to view people as human beings rather than consumers? An innovator who sees people as consumers is going to prioritize every imaginable tool to sell them something and make them consume

      6 min read

    • Article

      Stop, Collaborate, and Listen

      Nov 1, 2019

      Stop, Collaborate, and Listen
      2 min read

    • Article

      Louis Camassa

      Oct 30, 2020

      Louis Camassa
      10 min read

    • Article

      Lest We Forget

      Dec 2, 2021

      Lest We Forget
      3 min read

    • Article

      Why Soft Skills Matter

      May 20, 2022

      Why Soft Skills Matter
      4 min read

    • Article

      Big-Picture Thinking

      Jan 1, 2024

      Big-Picture Thinking
      2 min read

    • Article

      Leverage: Diversity As A Disruptor In Construction

      May 6, 2021

      Emma Williamson: How did you start out in architecture and where has it taken you? Andy Fergus: I came to architecture as an outsider, from a background studying planning. However, after working for a few years as a graduate, I found myself much mor

      8 min read

    • Article

      Designing for Gender Equality

      May 1, 2018

      A couple of years ago, as an executive with one of the big banks, you were involved in the Rotman School’s study of Canadian women as a consumer group in financial services. What were the key findings? The first is that the financial industry — despi

      6 min read

    • Article

      “The Process Of Designing, Testing, Prototyping And Perfecting Is Never Ending”

      Apr 6, 2023

      There are many things to do when starting a company. Find desk space, register the company, get a bank account, set up the website and all the other tasks that require different hats to be worn. If the idiom were reality, hatters and milliners would

      7 min read

    • Article

      The Roots of Entrepreneurial Success

      Jan 1, 2020

      You have been involved in start-ups for many years as a founder, co-founder and Chief Technology Officer. In your experience, does entrepreneurship demand specific traits, or can anyone with a great idea do it? I don’t subscribe to the idea that it t

      6 min read

    • Article

      How to Become a More Strategic Leader

      Sep 1, 2019

      MY CAREER AT FACEBOOK started in 2006 as its first intern. Three years later, I became a rookie manager at the age of 25. Today, I manage an organization of hundreds of people. This journey has brought countless new challenges, mistakes and lessons.

      5 min read

    Reviews for Engaged

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words