Achieving Wealth Through Real Estate: A Definitive Guide To Controlling Your Own Financial Destiny Through a Successful Real Estate Business
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About this ebook
Have you ever thought about making money with real estate? Do you want to start your own business and be financially independent? In Achieving Wealth Through Real Estate: A Definitive Guide To Controlling Your Own Financial Destiny Through a Successful Real Estate Business, author and entrepreneur Kirill Bensonoff takes you through the process of starting your own real estate business step-by-step. This is your all-in-one digital pocket guide to everything you need to know about successfully investing and profiting from real estate.
After you have read this book, you will know everything that it took other investors years to figure out – how to register the best legal structure, how to avoid paying excessive taxes, how to write a great business plan and be able to raise capital, and how to use technology to outperform your competition. You will also learn how to use various tools to find tough to find off-market properties that nobody else has access to. By the end of this short read, you will have all of the information needed in order to start successfully investing in and profiting from real estate.
Kirill Bensonoff is an experienced American real estate investor and serial entrepreneur. Kirill’s current position is co-founder and Chief Product Officer of New Silver, a tech-first non-bank loan originator, with a vision of making the private lending process fast and easy for the borrower, while minimizing risk for the originator.
Kirill Bensonoff
Kirill Bensonoff is an experienced American real estate investor and serial entrepreneur with multi-million dollar exits in the technology industry. He has been published or quoted in national business, real estate and technology media, including Inc., CNN, Forbes and Huffington Post, among many others. Kirill’s current position is as co-founder and Chief Product Officer of New Silver, a fintech startup focused on hard money lending. New Silver is a tech-first non-bank loan originator, with a vision of making the private lending process fast and easy for the borrower, while minimizing risk for the originator. New Silver’s technology allows borrowers to get approved for a loan online, in under 10 minutes, and close within 7 days. Kirill is also the host of The Exchange With KB podcast, in which he interviews prominent founders and business leaders. The podcast is focused on quick actionable takeaways from leaders in technology, entrepreneurship, venture capital, trading, real estate, blockchain, and investing. Prominent guests interviewed since 2018 include Anthony Pompliano, Caitlin Long, Adam Draper, and Alex Mashinsky.
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Achieving Wealth Through Real Estate - Kirill Bensonoff
Copyright © 2019 Kirill Bensonoff
All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or electronic—without written permission of both publisher and author, except in the case of brief excerpts used in critical articles and reviews. Unauthorized reproduction of any part of this work is illegal and is punishable by law.
This book is for information purposes only, and does not constitute any offer, solicitation, tax, legal or investment advice. Any business is inherently risky and reader is responsible for making their own decisions.
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
Contents
Introduction
Crunching the Numbers
Chapter 1: Going Solo Or Partnering?
Learn Your Facts
Choosing A Niche
To Partner, or Not To Partner?
Structuring Your Business
Chapter 2: Creating A Business Plan
The Business Plan
Marketing Your Business
Finding Off-The-Market Deals
Chapter 3: Budget And Financing
Calculating ROI
On Income and Taxes
Short-term vs Long-term Capital Gains
Lending 101
Funding Fundamentals
Bank or Private Lenders
What Is A Hard Money Loan?
Chapter 4: Finding Properties And Avoiding Pitfalls
The Internet
Foreclosure Auctions
Short Sales
Wholesalers
Off Market Properties
Location, Location, Location
The Retail Effect
Data For Investors
The Million Dollar Question: Why?
The Other Side of the Coin: Why Not?
Pitfalls To Avoid
Chapter 5: Technology, Explained
Online Listings
Electronic Transactions
Online Funding
Property Management Tech
Building with Blockchain
Working With Virtual Reality
The Internet of Things
Adding Artificial Intelligence
Chapter 6: Preparing For Sale
Be Nicer To Neighbors
Know Your Market
Don’t Cut Corners
Best Flipping Features
Choosing Great Contractors
When The Fix Is Done
Chapter 7: Property Management
What is a Property Manager?
When To Hire
Selecting a Property Manager
The Property Manager Interview and Agreement
Managing Carrying Costs
Chapter 8: Taxes And Expenses
Taxes
Insurance
Loan Payments
Utilities
Marketing
Chapter 9: Marketing A Property
Set Up Social Media
Follow the Competition
Take Better Photos
Sponsor Community Events
Send Out a Newsletter
Invest in Advertising
Use Direct Mail
Collect Client Testimonials
Build a Nice Website
Create Content
Chapter 10: Exit Strategies
Reconsider your pricing
Rent it out
Wholesaling
Lease options or rent to buy
Planning For Windfalls
Conclusion
Resources
Real Estate and Business Podcasts
About The Author
Introduction
Getting Started
If you’re reading this, you’ve taken the first step towards launching your own successful real estate-based business. Maybe you are a real estate investor with some experience in the industry, or maybe you are a less experienced entrepreneur looking to break new ground with your first project. Either way, this book will give you key insights into the motivations, niches, and applications that can unlock the full potential of being a real estate entrepreneur.
US President Franklin D. Roosevelt famously once said:
Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.
Real estate has always been a relatively safe method of building wealth, with many of the biggest entrepreneurial moguls across the globe holding portfolios with plenty of real estate. For the last two centuries, up to 90% of the world’s millionaires¹ created their wealth through real estate investing, and today, the real estate industry remains the largest asset class² in the world.
Taken together, it’s clear that, even in today’s world of modern investing methodologies, no investment strategy has withstood the test of time quite as well as real estate.
Wealth building is arguably the biggest draw for real estate investing today, just as it was back when Roosevelt was president. Whether investors are buying and renovating undervalued properties, purchasing and holding property, or using real estate to benefit from tax incentives—there are plenty of strategies available for building long-term wealth, each with their own methods of achieving success.
Starting your own business is a journey toward wish fulfilment, gratifying work, and independence. As an entrepreneur starting your own business, you’ll experience more freedom than an office job could ever offer, more independence to make your own decisions, and, once your business is established, even the privilege of not having to miss out on the more important things in life.
While many find working for themselves more fulfilling than working for someone else, starting a business is also about taking off the rose-colored glasses, taking calculated financial risks, and making sacrifices when needed to keep the wheels turning.
Crunching the Numbers
The motivations for starting your own real estate business are obvious—many real estate entrepreneurs manage to work less but earn more than their peers in other industries simply by owning property.
In 2019, fix and flips made up 7.2 percent of all home sales, earning average gross profits of over $60,000. Landlords had similarly promising outcomes, with the average monthly asking rent increasing by almost 50% in the last ten years.
Recent research has shown that both housing starts and building permit numbers have increased to a twelve year high in 2019. Meanwhile,property resales are the highest they have been in the last year.³ Similarly, reports on the construction of new homes are showing a projected increase of 8% for 2019 alone⁴. Even though the housing market can fluctuate year-by-year, it’s expected that