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    Summary of "The Post-Truth Business" by Sean Pillot de Chenecey
    Unavailable
    Summary of "The Post-Truth Business" by Sean Pillot de Chenecey
    Unavailable
    Summary of "The Post-Truth Business" by Sean Pillot de Chenecey
    Ebook30 pages19 minutes

    Summary of "The Post-Truth Business" by Sean Pillot de Chenecey

    By Quick Read

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    About this ebook

    QuickRead presents a summary of "The Post-Truth Business" by Sean Pillot de Chenecey:

     

    An informational guide on how brands can move forward and regain the trust of consumers in an increasingly "post-truth" world.

     

    Since the Nixon and Reagan administrations, the trust between people and institutions has been rapidly declining. Now living in a post-truth world, people are becoming increasingly skeptical of brands as they become aware of unethical business practices and of companies that simply want to make a quick buck. As consumers search for companies that align with their core values, how can brands show they can be trusted? By taking responsible approaches to customer privacy and data storage, advertising honestly, and seeming genuinely socially conscious, brands can turn that mistrust into authentic connections. Brands can ensure their success through authenticity, transparency, respect for privacy, and a demonstration of empathy. With these key elements, brands can begin rebuilding the trust of skeptical consumers.

     

    DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at hello@quickread.com.

    LanguageEnglish
    PublisherQuickRead
    Release dateDec 19, 2019
    ISBN9781393531722
    Unavailable
    Summary of "The Post-Truth Business" by Sean Pillot de Chenecey

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