Unavailable
Unavailable
Unavailable
Ebook224 pages3 hours
Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
By Ray Hutton
Rating: 0 out of 5 stars
()
Currently unavailable
Currently unavailable
About this ebook
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.
Unavailable
Related to Jewels in the Crown
Automotive For You
Motor Vehicle Mechanic's Textbook Rating: 4 out of 5 stars4/5How to Rebuild the Small-Block Mopar Rating: 5 out of 5 stars5/5The Little Black Book of Motorcycle Wisdom Rating: 4 out of 5 stars4/5Automotive Wiring and Electrical Systems Rating: 4 out of 5 stars4/5How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer Rating: 4 out of 5 stars4/5Auto Repair For Dummies Rating: 5 out of 5 stars5/5How to Repair Automotive Air-Conditioning & Heating Systems Rating: 5 out of 5 stars5/5Small Block Chevrolet: Stock and High-Performance Rebuilds Rating: 4 out of 5 stars4/5How to Rebuild VW Air-Cooled Engines: 1961-2003 Rating: 5 out of 5 stars5/5Automotive Diagnostic Systems: Understanding OBD-I & OBD-II Revised Rating: 4 out of 5 stars4/5How to Buy a Used Car Without Getting Ripped Off Rating: 5 out of 5 stars5/5Welding for Beginners in Fabrication Rating: 4 out of 5 stars4/5Car Basics Rating: 5 out of 5 stars5/5GM 4L80E Transmissions: How to Rebuild & Modify: How to Rebuild & Modify Rating: 5 out of 5 stars5/5Automotive Wiring and Electrical Systems Vol. 2: Projects Rating: 5 out of 5 stars5/5The Nuts and Bolts of NASCAR: The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing Rating: 5 out of 5 stars5/5Chevy Big Blocks: How to Build Max Performance on a Budget Rating: 3 out of 5 stars3/5CarTalks: Car Basics Rating: 4 out of 5 stars4/5How to Paint Your Car on a Budget Rating: 4 out of 5 stars4/5The Automotive Repair Guide for Beginners Rating: 0 out of 5 stars0 ratingsLS Gen III Engine Wiring Systems: 1997-2007 Rating: 5 out of 5 stars5/5Let's Build A Camper Rating: 4 out of 5 stars4/5California Driver’s Practice Tests: DMV Practice Tests Rating: 0 out of 5 stars0 ratingsFord 429/460 Engines: How to Rebuild: How to Rebuild Rating: 0 out of 5 stars0 ratingsHow to Use and Upgrade to GM Gen III LS-Series Powertrain Control Systems Rating: 4 out of 5 stars4/5Camp for Free: Dispersed Camping & Boondocking on America's Public Lands Rating: 0 out of 5 stars0 ratingsHow to Rebuild GM LS-Series Engines Rating: 0 out of 5 stars0 ratings
Reviews for Jewels in the Crown
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews