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    Writing Killer Blurbs and Hooks: Indie Author Mindset Guides, #1
    Writing Killer Blurbs and Hooks: Indie Author Mindset Guides, #1
    Writing Killer Blurbs and Hooks: Indie Author Mindset Guides, #1
    Ebook81 pages53 minutes

    Writing Killer Blurbs and Hooks: Indie Author Mindset Guides, #1

    By Adam L Croft

    4.5/5

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    About this ebook

    Do you want to boost your book sales quickly, and at no cost?

    Discover how crafting a compelling blurb and hook can take your book sales to the next level.

    Are you struggling to compel readers to buy your books? Do you wish there was an easy way to increase sales and find more readers? Adam Croft's method of crafting killer blurbs and hooks has catapulted him from obscurity to a six-figure bestselling author.

    Perhaps best known for his killer hook 'Could you murder your wife to save your daughter?', Adam has repeated his success many times over. Now, for the first time, he's sharing his secrets for crafting killer blurbs and hooks.

    Adam's method differs from any which have been put forward in the past, and instead stems from the psychology of persuasion, enabling authors to convert readers without a hard sell.

    In this Indie Author Mindset guide, you'll discover:

    • What 99% of authors get wrong when writing blurbs
    • What makes a great blurb
    • How to tweak your blurb for maximum advertising impact
    • How to craft a killer hook
    • The deep psychological secrets of the human brain which you can use to convert more readers
    • And much, much more!

    This easily accessible guide can be used by self-published and indie authors of all ability and experience levels. With this new knowledge at your fingertips, you'll be in the best possible position to boost your book sales and find new readers.

    LanguageEnglish
    PublisherCirclehouse
    Release dateJul 22, 2019
    ISBN9781540166296
    Writing Killer Blurbs and Hooks: Indie Author Mindset Guides, #1

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    • 5/5
      I learned a lot and enjoyed the ride as Adam's humor pushed me through a great deal of information. I made notes and still finished the book in one day.
    • 5/5
      Brilliant! Different to anything out there and most importantly, instantly actionable.

    Book preview

    Writing Killer Blurbs and Hooks - Adam L Croft

    Introduction

    The importance of blurbs and hooks cannot be overstated. But I’m going to try anyway.

    It would be fair to say that discovering the importance of blurbs and hooks — and unlocking how to write a good one — quite literally changed my life.

    Before December 2015 I’d never given blurbs a second thought. They were a necessary evil, a part of the publishing process which couldn’t be avoided.

    Like many authors, I presumed the blurb was meant to be a quick précis of the book’s plot and characters, to let the reader know what the story’s about.

    I couldn’t have been more wrong. And I found out in dramatic style.

    I’ll make no bones about it — I discovered how to write a killer blurb and hook entirely by accident. My entire career has been far less the product of any sort of genius and much more a series of happy accidents which I’ve later deconstructed and recreated. But I have deconstructed it, and I have recreated it. Numerous times.

    I’ll be honest, I’ve also failed numerous times. You will too. There is no magic bullet in publishing, and no surefire way to make people buy any book. All we can do is increase the odds of them doing so, and forming a killer blurb or hook is one of the quickest, easiest — and certainly cheapest — ways of increasing those odds big time.

    There are lots of different pieces of conflicting information out there when it comes to blurbs. The advice I’ll give in this book conflicts quite a lot with what’s already out there. But I have two responses to that.

    First, my advice comes from two places. Not only have I been there and done it and had huge success through using killer blurbs and hooks, but I’ve come at it from a different angle — psychology. I’m a keen student of psychology and have been for almost twenty years, when I first studied it academically. The psychology of persuasion is a particularly favourite subject of mine. This is the basis of my method for writing killer blurbs and hooks.

    Second, it’s fair to say that it’s difficult — if not almost impossible — to stand out from the vast and ever-increasing crowd in the modern publishing industry. More often than not, just being different can go a long way to helping you stand out. And my method is different.

    I don’t go in for the hard sell. I reject the notion that a call to action is a necessary part of a book description. I don’t conform to convention in respect of blurbs, in much the same way I don’t in any other part of my career or life. And that’s not entirely innate or accidental.

    There are a lot of aspects and influences which have gone into my method of writing blurbs and hooks. (Feel free to call it the Croft Method. That sort of thing is super marketable, not to mention great for my ego.) In this book, I’m going to talk you through them and give you all the background you need to write your own.

    I should also mention that this book is designed to accompany my online mini-course, also cunningly titled Writing Killer Blurbs and Hooks. You can find it at https://courses.indieauthormindset.com. As a thank you for buying this book, I’ll even give you an extra 40% off the course when you enter the coupon code EBOOK40 at the checkout. There are unique tips and aspects in both the course and the book, so I and my bank manager heartily recommend buying both.

    If you’ve already taken the course and paid full price, fear not. The EBOOK40 discount can be used on ANY of my courses, current and future, at https://courses.indieauthormindset.com. It’s yours for life as a thank you for buying this book.

    Part 1

    Blurbs

    Why are blurbs so important?

    The publishing industry has changed on an unrecognisable scale over the last decade. Readers no longer buy books primarily from bookstores. With that, certain signals which attract readers to books are no longer relevant, whilst others have become more relevant.

    Generally speaking, there are four things readers look at when they’re deciding whether or not to buy a book. Based on my own research, plus reading that of others, speaking to some big-name authors and adding a large splash of anecdotal evidence, it’s generally agreed that these are the four most important aspects:

    Cover

    Blurb/product description

    Price

    Reviews

    That’s also accepted by most people to be the order of importance.

    Of course, there are many other aspects at play here. For example, your book’s congruence with what the reader is looking for is probably the highest, but that’s not a physical aspect or anything you can change.

    In terms of what authors have control over, these are the four most important

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