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The Art of Being Unreasonable: Lessons in Unconventional Thinking

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How have unreasonable principles —from negotiating to risk-taking, from investing to hiring— helped billionaire philanthropist Eli Broad in founding two Fortune 500 companies, funding scientific research and education reform, and building some of the world’s greatest contemporary art museums? Why is he drawn to the unreasonableness of contemporary artists like Richard Serra and Robert Rauschenberg? What can we learn from the wisdom of an unreasonable man?

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