Are you intimidated with growing your business on Facebook due to how overwhelming the advertising platform can be?In episode 171 of the Bokeh Podcast, Sarah Willey of Sarah Lynn Photography shares her approach to a successful Facebook marketing strategy. Listen as she discusses the importance of consistency and engagement, along with concepts to understand before you begin boosting posts.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Technique for Time: Step away from your computer to reset, then get back to your work. Also outsourcing and delegating work that takes up too much of your time.The Lesson: Require deposits to cover your time.The Gear Bag: Canon 85mm 1.2Facebook Mistakes by Business Owners:1. Giving Up2. Not learning how to target the correct audience.What to do on Facebook:1. Stay consistent in posting.2. Engage with those commenting.3. Focus on your own business and your clients.4. Test your target audience to find the right one.5. Get reviews from your clients.Presets Mentioned:SMAL: bit.ly/bp-smalVSCO.comMentioned in this Episode: Rising Tide Society: bit.ly/bp-rtsLinks: sarahlynnphotographypdx.comInstagram.com/sarahlynnphotographypdxfacebook.com/photographybysarahlynnMakoar Chandelier Glass Ring: bit.ly/bp-ringE-myth Revisited: bit.ly/emyth-revisitedEpisode 135 with Easton Reynolds: bit.ly/bp-135