New York-based artist and outdoor advertising interventionist Jordan Seiler talks about: Being both an artist and an activist, titles which can be interchangeable, and his initial impulse to address public space taken over by advertising as a citizen of New York City; his origins as a billboard and ad poster interventionist, starting from when a teacher provoked him by saying that he wasn’t capable of doing it; how he realized one of his main objectives was to attempt to change people’s attitude toward advertising in public space, to ask questions including “why?” and “at what cost?,” and how part of that process involved taking over large-scale ad campaign platforms, particularly via illegally posted ads; and how to do your own billboard/outdoor advertising interventions without getting caught, and, if you do get questioned by the police, what to say to them.