23andMe CEO Anne Wojcicki talks with Kara Swisher and Lauren Goode about how the 11-year-old company is trying to expand consumers’ access to their own health data without working inside the insurance system. Wojcicki explains how the company protects users’ privacy, and why its databases are a less-appealing target for hackers than, say, a bank or credit agency. She also discusses how 23andMe’s accuracy has improved over time, whether DNA testing encourages racism, and whether the company will ever offer a more affordable genome-testing kit than its current versions, which start at $99.