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172 Dan Ariely - The Surprising Science of What Motivates Us: We talk to Dan Ariely, the James B Duke Professor of Psychology and Behavioral Economics at Duke University about what actually motivates us to get things done—to finish that novel, to stick to a diet, or even to want to get up and go to work every day.

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We talk to Dan Ariely, the James B Duke Professor of Psychology and Behavioral Economics at Duke University about what actually motivates us to get things done—to finish that novel, to stick to a diet, or even to want to get up and go to work every day.

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