I'm a sucker for conversion rate optimization talk because so many people approach it differently. I always learn something new. Which is why I jumped at the chance to talk to Joris Bryan in Malta about how he views conversion rate optimization.
Co-founder of dexter.agency, Joris is, among other things, a ConversionXL Certified Optimizer, author of Frankwatching and Emerce, conversion optimization trainer for Frankwatching and guest lecturer ‘Data-driven Conversion Optimization’ at University College Ghent.
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Learn:

3 tips to optimize your site
What's a good conversion rate?
Why would you test? Can't you just implement best practices? Or look at your competitor and do what they're doing?

Links:

TUSP Exclusive: http://go.dexter.agency/unofficial-shopify/
Dexter.agency

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