Opportunity is everywhere. Born from dissatisfaction with his corporate career and a need as a customer, founder, and CEO Howard Harrison, birthed his company KNOMO! Now a solid brand with 14 years of steady growth Natasha and Howard discuss the evolution of KNOMO, brand strategy, and optimizing advertising dollars.   “The world is filled with products. So new products must fulfill a consumer need that isn’t out there already." -Howard Harrison   Like the podcast? Subscribe on iTunes   Times Stamps: 3:01  Starting KNOMO 5:48  The launch of KNOMO 7:57  Insight into how sales continue to increase 10:06  Howard explains how the strategy has changed over the life of the brand 12:21  Breaking down KNOMO’s advertising spend 17:17  Long-term plans for KNOMO     Connect with Howard Harrison: Facebook Twitter Instagram Knomo.com   Connect with Natasha Courtenay-Smith: Facebook Instagram Twitter YouTube Natashacourtenaysmith.com