34 min listen
DP 148: Creating Communications Toolkits
DP 148: Creating Communications Toolkits
ratings:
Length:
37 minutes
Released:
May 10, 2017
Format:
Podcast episode
Description
In this week's episode, Theresa Miller, chief engagement officer for Girls on the Run International, joins Beth to talk toolkits: how to create them and why they're helpful. Theresa talks about how the fundraising teams and marketing and communications teams join together to engage different audiences and work as a unit, resulting in a fundraising increase on International Women's Day by more than 300 percent! With toolkits complete with social media messages, graphics, fundraising appeals and more—plus a calendar to guide when to post — Theresa explains how the organization helps its state councils and supporters reach their audience in a way that works for them.
Released:
May 10, 2017
Format:
Podcast episode
Titles in the series (100)
DP 001: Translating Alumni Love into Annual Giving with Heather Potts Brown: When you’re facing a challenge, why not set one? As the kick-off to the Driving Participation Podcast, Beth speaks to Heather Potts Brown, the Executive Director of Annual Giving at Villanova University. Heather shares the strategy that led to a... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations