Accepting change is hard for everybody, but it’s an important part of life, and it’s definitely important in the fundraising world. The ability to accept and embrace change, whether it be change in process, staff or technology, is what allows your nonprofit organization to remain relevant and active in a changing world.  Today’s guest is an expert on the subject of change. Michael Reardon is a change management expert, former professor at the College of Charleston with a Ph.D. in Organizational Communication from Purdue University, and currently a manager with Blackbaud’s Business Consulting Services. Tune into the episode to hear what Michael has to say about the importance of change management and embracing positive change.  Topics Discussed in This Episode:  The meaning and scope of the words “change management” How to make change management a priority at your organization The importance of communication about change within an organization How to deal with resistance to change within an organization How change within an organization can affect workers’ identities The change curve Why “go-live” is not the finish line How to reduce anxiety around change The importance of adjusting expectations while changes are being implemented How to plan for the days following the immediate implementation of change How setting mini goals can provide positive reinforcement during times of change  Resources:  Michael Reardon Blackbaud Blackbaud - Twitter Blackbaud - Facebook  “It means different things to different people, and I think that’s OK.” “That’s usually the first step in any change management: make people aware.” “Taking time now to do it right will accelerate everything down the road.”