Did you know that less than 1% of leads turn into customers? Sales & Marketing must be doing something wrong. If you are still dead set on increasing the quantity of your leads instead of the quality of your relationships, it’s time to change the way you think! In part II of this three part series called The Future of ABM, we discuss the three different stages to Sales & Marketing Evolution. So… which stage is your team in?  One Night Stands: All about leads and shallow relationships Engagement: Using a combination of inbound and outbound (allbound) efforts to engage potential customers and deepen relationships Customer Centricity: Your entire sales & marketing team is unified around the one goal of serving customers and potential customers above all else