The nonprofit world gets a bad rap. Images of people sitting around in circles talking about being nice, operating without a clear set of goals, using marketing as an afterthought. It can sometimes seem like the nonprofit organizations aren’t on par with for-profit companies, or those in the B2B or B2C worlds. On the other side of the coin, there’s a reason people want to go to work for nonprofits. They want to feel like they’re waking up in the morning to make a difference in the world. Like their lives are being used to make other people’s lives better, not just to make another dollar. So what can the nonprofit and for-profit worlds learn from one another?