Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to bring your organic and paid social content together to enhance the customer journey Why organic reach on Facebook is not dead How to conduct testing with organic posts to be amplified through paid How to use Instagram Stories to promote sales with a more human experience Why consistency helps lay important groundwork for larger ad campaigns on social   Resources Salesforce TechSmith The Ad Strategist   Visit SocialPros.com for more insights from your favorite social media marketers.