Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why many millennials don’t understand branding How the move to digital has affected the passing of branding knowledge from generation to generation Why social media engagement doesn’t always equal brand value Why having a cause and putting it forward can solidify your brand image How to be a marketing leader and approach marketing from an educational standpoint Why your social media content should be dictated by a brand story   Resources Bernhard Schroeder The Lavin Entrepreneurship Center Brands and Bullshit: Excel at the Former and Avoid the Latter The Brand Gap Visit SocialPros.com for more insights from your favorite social media marketers.