Lateral-thinking entrepreneurship with Madelaine Cohen. Madelaine is an entrepreneur, business mentor, and author. She shares her journey and early influences, and her insights on taking a Lateral-Thinking approach to entrepreneurship - a reverse-engineering approach to solving problems. She is the author of "The Lateral-Thinking Entrepreneur - 33 Principles for Expansive Leadership" and "The Lateral-Thinking Entrepreneur - 33 Strategies to Transform Your Business Success". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)