We all have habits -- some good, some bad. But why are some habits easy to form and others impossible to break? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, has spent years trying to figure out what makes some products and behaviors more habitual than others. In this episode, Nir shares his findings on the secrets to creating habit-forming products and how to leverage these behaviors in your business, career, and life.