Please Support The Show With a Donation   This week we talk to Srini Rao about being unmistakable Srini Rao is the host and founder of The Unmistakable Creative podcast. He has written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable; and his latest book: Unmistakable: Why Only Is Better Than Best He is the creator of the 60-person conference called the Instigator Experience; He has an economics degree from the University of California at Berkeley and an MBA from Pepperdine University. In This Interview, Srini Rao and I Discuss... His book, Unmistakable: Why Only is Better than Best That the process holds so much joy and that there really is no moment of arrival How doing the work itself is the reward and the importance of being present The temptation of trying to copy something that works and expect the same result The three layers under which everyone's unmistakable nature lies Stories, Labels, and Masks The story of I have enough and the story of I don't have enough That labels limit our capacity The importance of constructing environments That 96% of personal development projects fail Just because it's a best practice doesn't mean it's best for you That life is basically just one giant experiment The idea of being ready and how it gets in our way How crucial it is to commit to the process rather than the outcome The insidious nature of validation Our warped perception of longevity     Please Support The Show with a Donation