Bryan Moffett is COO of National Public Media, a subsidiary of audio content powerhouse NPR. NPR began working with voice interaction on mobile in 2014, was embedded as news in the early days of Alexa but really began to focus on the potential of voice assistants when they served 500k users on Christmas day in 2016. Bryan talks about NPR's strategy and what they learned from the most in-depth ethnographic study and survey about how people use Amazon Echo and Google Home today.