42 min listen
Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
Episode 28: Psychological Principles of Persuasive Design with Victor Yocco
ratings:
Length:
50 minutes
Released:
Jul 25, 2016
Format:
Podcast episode
Description
How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.
Show Notes
Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
Stanford Persuasive Tech Lab
The Fogg's Behavior Model
Influence at Work — website of Dr. Robert Cialdini
Social identity theory (via Wikipedia)
The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
Yocco UX — Victor's website
Send an email to Victor: victoryocco@gmail.com
Follow Victor on Twitter: @VictorYocco
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.
Show Notes
Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
Stanford Persuasive Tech Lab
The Fogg's Behavior Model
Influence at Work — website of Dr. Robert Cialdini
Social identity theory (via Wikipedia)
The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
Yocco UX — Victor's website
Send an email to Victor: victoryocco@gmail.com
Follow Victor on Twitter: @VictorYocco
Released:
Jul 25, 2016
Format:
Podcast episode
Titles in the series (100)
Episode 1: Dennis Field: In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more. by UI Breakfast: UI/UX Design and Product Strategy