In this episode, I interview David C. Baker, an author, speaker and advisor helping entrepreneurial experts make better business decisions. His new book, The Business of Expertise is available now. If you are looking to build yourself up as a thought leader, David is the guy to go to. His words of wisdom revolve around one thing: helping people make better business decisions. He tackles the big questions like: how to position your firm, how to find new business with lead generation, how to structure roles and how to manage performance. In this episode, we chat about how you can frame your expertise around solving problems that people are losing sleep over. David's insight comes from years of experience running an agency, which inevitably lead to learning what types of mistakes are made and what mistakes can be avoided when it comes to making big business decisions.